I developed a conceptual design for a series of posters dedicated to Ocean Wise, a Vancouver-based non-profit organization. Specifically, my focus was on their Ocean Wise Plastic Reduction Program, which aims to globally minimize single-use plastic. In addition to their plastic reduction initiative, the organization actively engages in research, educational programs, and advocacy for sustainable seafood choices to raise awareness about marine issues and encourage positive environmental actions. For this project, I undertook the copywriting and did the photography to enhance the overall visual, originality and communicative impact.
CONCEPT 1
"Gutting Truth" confronts viewers with a disturbing reality: a fish with a plastic intertwining with its guts. This shocking image serves as a powerful commentary on the alarming extent of plastic pollution in our oceans. Minimalistic typography delivers a concise message: "More than 1 in 3 fish for human consumption now contains plastic."
CONCEPT 2
“Free Bag” delivers a biting commentary on the paradox of modern consumption. The imagery is provocative: a fish, a symbol of ocean life, seemingly offers a “free bag” – a plastic handle coming out from its mouth, held by a human hand. This satirical twist challenges the absurdity of finding plastic in our seafood.
I used a very minimal typography to underscores the gravity of the issue: “More than 1 in 3 fish for human consumption now contains plastic.” The advertisement urges reflection on the consequences of our plastic consumption, compelling us to reconsider our choices and champion initiatives like Ocean Wise in the relentless pursuit of a cleaner, healthier marine environment.
I experimented with different concepts and perspectives while capturing these photos. The images presented below are the unedited, original versions.
